Facts, not fear: Accord launches refreshed Furphies website

Accord has launched a refreshed Furphies website, a free public resource tackling some of the most persistent myths about everyday consumer products.

From sunscreens and baby care to cleaning agents and fragrances, Furphies addresses misinformation that regularly circulates in media and online, offering clear, evidence-based explanations grounded in regulatory science. The updated site features improved navigation and a cleaner design, making it easier to find answers quickly.

The resource is publicly available and relevant to anyone working across consumer goods, public health or science communication, as well as consumers looking for reliable information on the products they use every day.

Explore the updated site at www.furphies.org.au.

Evidence-based advocacy

Furphies is one example of how Accord advocates for science-based, evidence-led policy and public understanding on behalf of our members. If you're not yet a member and want a stronger voice in the conversations shaping your industry, we'd like to hear from you. Find out more about what we do.